A successful beginning for the new AULA brand at gamers' largest celebration

2017-03-13

The relentlessly growing computer tech market and video games are inseparable. Modern video games take advantage of almost all of the capabilities of the computers they are played on and the accessories they are played with, thereby encouraging ever-accelerating technological progress. More and more companies are introducing new product lines targeted specifically at gamers, but only some of them receive the public's affection and assure themselves a spot in gamers' homes.

Though there's no lack of places where products for gamers can be touched in person, traditional wisdom says that it's better to try something once than to hear about it a thousand times. Last October, Lithuania saw its largest video game culture event to date – GameOn. More than 14,000 visitors attended over two days. The event had no lack of interesting attractions like games, computers and impressive accessories all vying for gamers' attention and affection. AULA's range of products was not lost in the din of the event, either.

GameOn event organiser Jonas Brazys explained that, this year, GameOn tried to ensure that the exhibition zone would not just have a great diversity of games, but of gamer equipment as well.

“When planning every part of the event, we try to ensure that the content of the event will be useful for anyone who attends. When talking about equipment for gamers, attention is usually focused only on the most expensive products, which can today be valued the same way as athletic gear. However, there are way more amateur gamers playing for their own enjoyment than there are professional gamers or people who would like to become professionals. These people usually don't have such high requirements for their equipment and spend less money on it. However, like many of us, they still look for unique, quality products, which is what the AULA brand offers,” Jonas Brazys explained.

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The event's visitors could try AULA's newest Spirit Wheel headphones, the Hunting, Catastrophe and Ghost Shark gaming mice, and the Mechanical Demon King, Surprise Evil and Be Fire keyboards for themselves. The exhibition zone had 30 stations featuring the newest games equipped with AULA equipment for players, and these stations remained busy for both days of the event. Visitors had the opportunity to see for themselves just how convenient and well-made AULA's equipment was while playing popular games like Smite, Rocket League, etc.

Without a doubt, this is not the last time that AULA's products will be demonstrated at events like this in Lithuania. We heard especially positive responses from visitors at GameOn 2016, and gamers will be able to experience AULA equipment for themselves at other gaming events in the future.

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